Search Engine Optimisation - The Top Ten Ranking Guide

Search Engine Optimisation - The Top Ten Ranking Guide Search engine
optimisation is all about achieving a top ten ranking on the major search
engines. This is a fiercely-contended task and to stand a chance of
succeeding you need an internet marketing agency or SEO Consultants that can
implement an online marketing strategy that will deliver not only traffic,
but targeted traffic to get the results you require.

In highly-competitive industries such as recruitment, travel and insurance
etc, you would not succeed without a comprehensive search engine marketing
strategy.

Using only proven, ethical methods, an SEO consultant will bring targeted
traffic to your web site and generate leads or sales for your business and
with over 75% of the internet's searches coming from Google, Yahoo and MSN,
your business cannot afford to miss out on the vast numbers of potential
customers looking for your product or service.

One of the key elements for a rock solid internet marketing plan is good
quality content focused on your business and it's industry. Literally the
more quality and unique content there is on your site, the better off your
site will be, in terms of rankings.

Another major factor for your marketing plan is the coding and search engine
optimisation of your site. Whether you have an html, dynamic or a
flash-based website, there are important steps that your SEO consultants
should take to ensure your site is search engine ready.

Flash web design may look good but are notoriously poor for top ten search
engine rankings, thankfully there are steps you can take to still get your
site listed and ranked on the major search engines. The same applies to
dynamic web sites that are written in programming languages such as PHP, ASP
and .NET.

Once your site is search engine optimised, your internet marketing strategy
will can commence and you can then start to work on one of the other more
important factors that search engines look for, which is the trust factor of
your site. This can be achieved by partnering with other web sites that are
regarded as trusted and have a good rank on the search engines already. This
will give you that all-important page rank that will start to increase your
website's listings in the search engines.

After performing all of these steps, your internet marketing agency or SEO
consultants will have your site well under way to achieving a top ten search
engine ranking and you can sit back and watch your website receive targeted
enquiries, leading to increased turnover and ultimately increased profits.

Copyright Utopia Solutions

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Lee Smith is a London SEO consultant that writes articles for many agencys
and has a passion for search engine optimisation and Internet marketing.
View more articles at:
http://www.utopiawebdesign.co.uk/articles