Articles And SEO

The terminology buzz these days seems to be filled with quite a lot of stuff
that keep up with the pace of development over the internet. Articles and
SEO are the latest in the line to be talked about in the same breath as that
of search engines and the like. SEO stands for Search Engine Optimization
and it is the mantra in web design. Articles and SEO rank top priority in
that order when designing a webpage. The website ranking in search engine
results is manipulated using different keyword strategies leading to a
placement in the top 50 every time and thus ensuring a high volume of
traffic to the website that shows up in the form of revenue for them.

The effectiveness of the search engines are known to be evolving everyday as
the search engines are coming up with new algorithms and improvements to
weed out the strategies implemented by the various website owners in other
to manipulate the search engines to get more traffic for their websites.
Articles and SEO is the first thing that comes into picture when we talk
about driving up the traffic. Articles and SEO are manipulated to include
keywords and articles related to them so that the use is always directed to
the website every time that he is looking for something else. It does not
interest the user and the user moves on, but that hit brings home the supper
for the website owners.

To understand the traffic driven concept that is leaning towards the
depending on the quality of the articles and SEO are explained here. For
example in a search generated by the user, your page or product ranks in 500
instead of the top 50.
The chances of your website being found by the prospective customer are very
remote. This translates to a slump in sales if the number of users in the
same situation is multiplied everyday. Therefore, the articles and SEO are
breathing life into the revenue generating capabilities of the website and
also the product online.

An optimized website is the best way to increase sales. The first thing is
starting with the top, metatags are to be filled in even before the title or
anything else for that matter appears on the screen. The keywords are wisely
chosen keeping in mind the hapless user when he is frustrated looking for
something and just types in a question on the browser search window.
Sprinkle this keyword all along the written lines of the text carefully and
that is all there is to a SEO. This will ensure that your website ranks in
the top for search results as given in the keywords.

About The Author: Roel Sundiam writes articles for
http://www.articles3000.com. A free ezine articles site.

The Next Big It Crash Is Coming Soon

The next big IT crash will be as a direct result of Pay-Per-Click (PPC)
fraud.

The Internet bounced back in record breaking time, much faster than any
other industry ever has after a major crash.

The IT industry returned to form so quickly because the big search engines
launched PPC advertising and thus gave a quantifiable value back to
advertising on the Internet.

PPC is an incredibly powerful avenue of advertising; it's relatively
inexpensive for the return that companies get.
Companies also receive better quality leads and the cost per head is reduced
massively.

There is one big problem though; Search engines offering PPC are exposing
themselves to fraud all the time. When Google launch their Adsense
programme, scammers licked their lips and rubbed their hands, as they knew
what they were about to get.
Professional fraudsters have made thousands upon thousands of dollars off
the back of Google.

It is estimated that today 50% of clicks are fraudulent, imagine you have a
small business and put about $5000 towards a Google PPC advertising
campaign.

Half of your money would be completely wasted and go into scammers pockets.

This is creating a serious lack of confidence when it comes to advertising
with the search engines; people are starting to wonder how much money they
are actually wasting and how effective advertising actually is.

Once this vote of no-confidence starts it will only be a couple of days
before a huge IT crash happens. Much bigger than the last IT crash we had in
the late 90's.

We did a PPC test with Google before writing this article, I built a website
from scratch. I then watched the Stats so I could see the amount of visitors
I was receiving per day.

It was only one or two visits per day.

I then put $2000 aside for Google PPC, and watched the stats.
As expected the visitors rose dramatically, to hundreds per day. However,
their were minimal enquiries, I had specifically targeted my Ad's to only be
shown in the UK. However, about 55% of the visitors were coming from the
USA?

This goes to show more than half of the advertising revenue is going to
Google's partners in the USA and will have absolutely no effect on my
business.

What's the point.

I predict that within two years Google, Yahoo and MSN will have lost at
least 50% of their advertising revenue due to people getting tired of
wasting money on PPC systems.

The ironic thing is that the Search Engines are actually profiting from the
fraud that is going on. If they don't detect fraud they keep the money and
pay their "Partner" a share of the clicked income.

About The Author: Christopher Angus is a website promoter:
http://www.mdhsasbestosconsultants.com
http://www.the-printing-company.com
http://www.everest-oxfordshire.co.uk

Ethics In SEO

In every kind of business, credibility matters. Company credibility has
become a focus of business principles. It must be a priority because
customer loyalty and the company's image depends upon it. In every
first-world country, there is some sort of standard that sets ethical
standards for businesses.

Search engine optimization companies, or SEO, are concerned with maintaining
their integrity. Companies find it easier to attract customers if the
companies are able to uphold a positive image. Doing so would also ensure a
good profit, as more subscribers corresponds to better bottom lines.

The type of people the company employs reflect the totality of the company's
management. The caliber of employees also demonstrates how the staff is
motivated and disciplined. The management style can be a factor for
subscribers deciding whether to do business with a particular company.

In SEO, there are several methods to preserve credibility.

* Always appear polite and friendly toward the customers.
Disregard any internal or personal problems so that the interests of the
subscribers are not ignored. Customers will go elsewhere if their best
interests are overlooked in favor of employees' personal issues, so retain a
positive attitude with them at all times.

* Do not complicate small concerns. Little problems tend to arise in running
a business and it is better to discuss them immediately before they grow
into larger, more difficult problems.

* Internal company problems must be handled within the company.
Try to avoid circumstances that will make the problem worse.
Matters that address internal concerns must not reach the other companies'
offices. Rival companies could use another company's internals problems to
their advantage and destroy its public image.

* Hire a trustworthy staff. Usually, disorder and conflict within the
company flourish as a result of miscommunication.
Try to hire applicants with positive attitudes and seek to ensure a good
company morale. Although the role of the employees in SEO will consist
mostly of computer work, morale is still very important because the work
involves transactions within and outside the offices.

Some of the most infamous unethical practices in search engine optimization
are cloaking, doorway pages, covert links and, occasionally, hidden text.

Search engines have forbidden these unscrupulous SEO practices.
Be aware of the search engines' rules, because being caught breaking the
rules can result in a site's ban.

Unfortunately, once an SEO site is banned the rankings are lost as well as
any money invested. To avoid losing potential profits, conduct business
honestly and ethically.

The company's entire management strategy affects its ethical standards. The
managers' and staff's individual personalities are not important, but
instead their morale in the workplace.

About The Author: Linda Johnson contributes to several web sites, including
http://duned.com and http://products-resources.com