The Link Popularity Every Website Needs

One of the important ways of getting traffic is to post to forums, search
engines pick up and index forum posts very frequently, when posting be sure
to add many keyword rich content and topics to each post. This will help
provide popular keywords for your site. Good link popularity is important
because it can increase the visitor traffic to your web page.
Getting good quality incoming links back to your website is an excellent way
of getting visitors that are targeted to your website. If you are selling
niche products, you will need to get links from other sites that are related
to the products or services you are selling.

Building links to your website is not as difficult as everyone believes, you
will need many hours dedicating your time to get the job done properly.
Since Search Engine's are placing more and more emphasis on "link
popularity" as part of their search engine ranking algorithms, webmasters
should definitely invest some time building quality back links to their
site. Spend the time building one way and reciprocal links, it is time
consuming and it will take a long time but in the end it is worth it.

Finding the right partner to exchange links with is equally as important. To
increase link popularity it is necessary to conduct the link exchanges with
other webmasters. To increase your traffic and ultimately your revenue, it
is certainly worth your while to put some serious effort into reciprocal
link exchanging.

Everyday more and more webmasters enter into the world of search engine
optimization, after doing some research and reading a few SEO news articles
or forum posts everyone move ahead and starts optimizing their sites. First
of all, you'll need 3 things to be taken care of: on-site optimization,
search engine submission and some major work on link popularity building.
There's plenty of information about internal web page optimization on the
internet, and it's not a secret how to submit all your web pages to Google
or Yahoo. Nowadays link popularity is being considered to be the most
important step of the search engine optimization process. Building links is
one of the most import function a webmaster has, many webmasters do not
spend the correct amount of time to marketing their website, this is
critical for search engine optimization .

Google's Page Rank is a measuring tool that helps Internet surfers know how
popular a website is compared to other websites. Google uses link popularity
as its most important factor in ranking sites. If you are have link on
website with high Page Rank 4 or more, Google will count this as a link back
to your site. As we all know Google uses their Page Rank technology to
calculate the number of links that point to your web pages, it is uses many
different factors to determine your page ranking. It is well known that a
listing in the Yahoo and DMOZ directory will give you a good boost in Page
Rank.

About The Author: http://www.linknetics.com is software that helps
http://www.linknetics.com/reciprocal-link-exchange.html

Anatomy Of A Web-Advertising Campaign

In The Beginning There Was Marketing

Anyone in business who has any interest in using the Web to further his or
her business is well aware of "search engine optimization." Not a day goes
by that my email in-box isn't loaded with information on how to get the best
search engine results, and not a week goes by that a client or potential
client doesn't request that their website be not just search friendly but
search engine fanatical.

For some time we have been preaching the importance of delivering the
marketing message and that your message should not be corrupted or distorted
by techniques aimed at attracting search engine robots well driving away
real people who may actually be potential customers.

Now I realize that in many circles this attitude is considered outright
heresy, but hopefully there are a few marketing types around that understand
websites have to deliver more than miscellaneous random eyeballs; websites
have to deliver a message that is memorable, understandable, useable, and if
you're really good at your job, information that can be incorporated into
your audiences' belief system.

With that in mind we were pleasantly surprised when Google the primary
target of this SEO obsessive compulsive frenzy of technical slight-of-hand
announced that they were instituting Google Video Ads and to add a little
icing on the cake, they purchased YouTube adding to their already
considerable investment in Google Video. Somebody at the big "G" thinks
video is a viable Web-medium even if the purveyors of search engine fool's
gold would have you believe otherwise.

The list of companies, including Forbes, Amazon, Wyeth, and Ford, delivering
Web-audio and Web-video grows daily and we are not just talking about major
corporations. Small companies are using multimedia to get the edge on their
larger competitors who still have their heads buried in the search engine
optimization sand.

Acknowledging All The Issues

In developing our campaign to promote the use of Web-audio and Web-video as
an effective method of delivering marketing messages over the Web, we
identified four key issues that would have to be addressed:

(a) We had to demonstrate that website design was about delivering the
marketing message and not just search engine optimization.

(b) We had to demonstrate that even small and medium-sized companies could
afford professional Web-audio and Web-video and that it wasn't cost
prohibitive.


(c) We had to demonstrate that professional Web-audio and Web-video required
more than just the ability to use a video camera and that professional
multimedia story-telling required a unique set of creative skills and
technical ability not often found in-house in most businesses.

(d) We had to demonstrate that the development and production of creative
multimedia marketing and professional webmedia content had to do with talent
and experience, not size.

These were the challenges that informed all our subsequent decisions.

The Concept

In order to make people pay attention to what we had to say we needed a
concept that was both familiar and edgy. Sure we were sticking a finger in
the eye of all the search engine optimizers but you can't be afraid to make
a strong statement if you want people to sit-up and take notice, especially
if you are fighting a tidal wave of misconception.

The fact that we were telling people that delivering your marketing message
on the Web using multimedia was more important than search engine
optimization was enough to make what we were doing controversial, but we
also needed a vehicle that allowed us to present the opposing point of view.
What we needed was a recognizable style that demonstrated our ability to
deliver a memorable, comprehensible, useable, belief-altering message in the
medium we were promoting.

Since we primarily use Macintosh computers for all our work and only use PCs
to check for compatibility, we thought we would pay homage to the brilliant
Mac commercials running on television.
The format worked for us because it allowed us to create two characters of
our own that would present opposing points of view over a series of videos
that would comprise the campaign.
We knew that some people would react unfavorably to our using such a
familiar format but we figured it would demonstrate how even small but
talented production companies can deliver high quality multimedia Web-based
marketing on tight budgets.

A Market Primed and Ready

Our efforts in advocating the power of using the human voice and image to
deliver marketing stories over the Web was finally getting through to
companies who were fed-up with the cost and ineffectiveness of continually
chasing the holy grail of search engine optimization. Company presidents and
marketing managers were starting to listen, starting to realize there was
another way. This campaign was aimed at pushing these business executives to
act on what they already knew: good marketing is about delivering the
message, not keyword density.

Preproduction, Production, and Post Production

We wanted to make sure we had a distinctive sound by composing our own
signature theme music and creating our own cast of characters with a
distinctive message promoting the concept of multimedia. In fact these
planned web-commercials really don't sell anything, all they do is make
people aware that search engine optimization is not the only thing they
should be thinking about when they are developing a website or webmedia
campaign. In short, the medium was the message.

The use of Web-audio and Web-video is the best way to implement this kind of
marketing presentation. We sat down and started to write and before we know
it we had eighteen scripts each featuring a different issue in the search
engine optimization versus multimedia controversy.

The next step was finding the right actors to play the part.
Whereas Web-audio allows us to draw upon a vast number of voice talents
across North American, video is much more limiting, especially if were
wanted to keep the cost down to a reasonable amount. Even if we were
prepared to blow the budget on actors, we knew our clients wouldn't, so it
was important to demonstrate that we could get the job cast at a sensible
cost.
The casting proved to be an interesting exercise of frustration and humor.
We had all types of applicants ranging from the sublime to the ridiculous to
the outright bizarre, but ultimately we were able to find two fine young
actors who understood exactly what we were doing and who took to the parts
as if they were written specifically for them.

One of our greatest assets as a firm is that we do everything from concept
to implementation, including writing, videoing, editing, graphic, motion,
and website design; but if you want to produce a campaign at a sensible
price you still have to be careful you don't write overly elaborate scripts
that require multiple sets, locations or hard to acquire props. That said we
still had to find a cute dog we could trust on set, links of various kinds
of sausages, a hard to put together toy, and best of all a real
straightjacket from an interesting website that specialized in rather
strange items of clothing.

The shoot itself went extremely smoothly and we ended up shooting all
eighteen videos in less than two days. We assumed some of the videos that
looked good on paper just wouldn't translate to the screen, but to our
surprise every one of the scripts worked. We knew what we wanted to say and
weren't afraid to say it, even though we were flying in the face of
conventional wisdom.

While Josh Bader our Director of Photography was digitizing, color
correcting and editing the raw footage, Simon Bader our Director of Audio
composed a number of theme music compositions to choose from for our
signature sound. Once all the pieces were put together into a series of
finished videos, we were ready to implement the campaign.

Implementation

The first set of six videos were uploaded to Google Video and YouTube as
well as onto a webpage
(http://www.mrpwebmedia.com/ads/) that was created to house the full
campaign of eventually eighteen videos, each presenting a different issue in
the search engine optimization versus multimedia controversy. Versions of
the videos were also used to create a Google Video Ad campaign.

Credits

Produced by MRPwebmedia
Executive Producer: Jerry Bader
Written By: Jerry and Josh Bader
Director of Photography and Visual Design: Josh Bader Director of Audio and
Music Composer: Simon Bader SEO Guy: Sean Kaufmann Multimedia Guy: Erez
Bowers

About The Author: Jerry Bader is Senior Partner at MRPwebmedia, a website
design firm that specializes in Web-audio and Web-video. Visit
http://www.mrpwebmedia.com/ads, http://www.136words.com
http://www.sonicpersonality.com.
Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

How to Drive Traffic to Your Website Part 02

A Look at META Tags

Another important aspect of your site that can make a difference in your
site are meta tags. There are various types of meta tags, but the ones that
are most important
are the meta description and meta keywords tags. Let's
take a look at the meta description tag, which will look like this:

Meta Name="Description" Content="here you will put a short keyword rich
description of your site"

On most search engines, the words you enter will be what gets displayed on
the results page as a description of the site. Whether or not you have a
good meta description can make a big difference not only in your search
engine ranking, but whether or not seekers decide to visit your site. Your
meta description should be descriptive, alluring, and to the point.

Now let's take a look at the meta keywords tag. This tag looks like this:

Meta Name="Keywords" Content="your various keywords will go here"

There are some important things you should know before creating your meta
keywords tag. For one, your keywords should never exceed 500 characters.
More than 500 characters can lower your ranking or even get you in hot water
for spam. You also do not want to repeat the same keywords. Keywords
should be separated with commas, and be relevant to the content of your
site.

All About Content

Now let's talk a bit about site content. It's crucial that your site
contains quality content that's not duplicated elsewhere. Search engines
are becoming wise to duplicate content, and sites that contain it do not
receive good rankings. There are several reasons why duplicate content can
occur, and one of them has to do with PLR articles, or Private Label Rights
articles. PLR articles are articles that are normally sold in packages,
sometimes through a subscription service. The problem with these articles
is that so many different webmasters have access to them. If you find
yourself using PLR articles to create your site's content, it's crucial that
you rewrite the articles to make them unique.

You might have seen those sites that offer free articles for use on your
site. This may sound appealing, but it usually does more harm than good,
because of the duplicate content issue. Most of the time, you are not
allowed to change the content of these articles, making it impossible to
avoid having duplicate content. These free article sites do have some
benefits, however, which we'll discuss later.

On the topic of content, it cannot be stressed enough that quality content
is key to good traffic. Search engines look for sites whose content is
unique, of high quality, and added on a regular basis. If you're unable to
add pages of content to your site each day, consider hiring a professional
writer to do it for you. Good content is truly one of the most important
aspects of optimizing your site for search engines and getting the traffic
you desire.
Plus, visitors are more likely to bookmark your site and return to it
regularly if they know that the content is updated often.

You'll want to check your site thoroughly before submitting it to search
engines to ensure that you have no broken links, one of the most detrimental
factors to a site's ranking and popularity. You'll see on some sites that
webmasters have a link where visitors can report broken links if they come
across them.

Another important aspect of SEO is having a sitemap. Your sitemap page
should be linked from every page of your site.
In this sitemap, it should be easy to access the pages of your site. Sites
that contain detailed sitemaps are normally seen as more favorable by search
engines than those that do not.

Now that you've learned a bit about search engine optimization, let's look
at some of the other aspects of bringing traffic to your site.

----------------------------------------------------
Steve Renner
Author, Marketing Expert
Marketing Director
The Affiliate Community
http://www.affiliatecommunity.com

SEO - It's Easy To Be Effective

Search Engine Optimisation (SEO) is so easy a child could so it well, the
main problem is that it is incredibly time consuming.
If you don't have the time to do SEO then you may be better off hiring an
SEO company.

Search Engine Optimisation is governed by two basic but powerful guidelines
and they are:

- Have keyword rich text.
- Have links back to your website.

1)Having keyword rich text is absolutely critical to your websites success
as your chosen keyword phrases will be the words that "trigger"
your site to appear at the top of the search results. I would suggest having
four or five keyword phrases on your home page.
Also, repeat them four or five times each throughout your copy.

2)Getting links back to your website is also vital to having a website that
ranks highly in the search engines, even better is having your keywords in
your links back to your website.
These words within the links are called "Anchor Text".

Getting links back to a website is always the hardest part of any SEO
campaign. However, it does account for around 80% of a websites performance.
The latest buzzword in SEO at the moment is "Link Baiting", this involves
creating a page that has a feature or content that is "Link Worthy"
Having a website that has a page that people want to link to is incredibly
powerful as the more people will see it, the more people will link to it.
This will create hundreds if not thousands of links back to the website that
has the "interesting" content on it. A good link baiting campaign will give
the same amount of links in two weeks than traditional forms of SEO will
create in an entire year!

If you don't want to do down the link baiting route you can always gather
links in a variety of different ways. These include, Article writing, link
exchanges and registering with Internet directories.

About The Author: Chris Angus is a SEO and Expert Link Baiter.
He is also a White Hat SEO. He can be contacted at sales (at)
brilliantseo.com http://www.illustratemyname.com
http://www.mdhsasbestosconsultants.com
http://www.everest-oxfordshire.co.uk

Real Estate Website Design

If i were going to build a real estate website today starting from scratch.
These are a few things I would focus on.
Understanding what I know now about webdesign, SEO and Real Estate Websites.

1. Domain name - This is tricky because if your only marketing will be
Organic Search/ PPC you may want a keyword spam type domain name. ie
www.YOURCITY_State_REAL_ESTATE.com or whatever.
If you are going to advertise your website in your print advertising,
business cards ect. You want something someone can see and remember. You can
rank any site with time and effort but as far as I know keywords in the
domain name are still a factor in all the engines so its just a little
harder. The best solution to this problem is to just simply have 2 domain
names.
One for print and one for ranking. Have your print domain redirected to
the keyword rich domain name and you get the best of both worlds.

2. Website - I would focus on building (or having built) a SEO friendly site
that was easy to add content/new pages to as well as having a blog
installed. I would make sure the site looked professional of course, I
believe that having quality photography and a clean design are the two best
ways to get a professional site. I would have a very limited amount of
outgoing links on my main page and NO BANNERS from directories.

3. Lead Generation - I would build my site so it entices people to contact
me. I would have a contact me page, a Auto Email from MLS page, free CMA
page, and of course I would have my IDX search accessable and I wouldn't
make people sign up prior to using it.(This is debated but I find forced
contacts to be a waste of time others disagree and I see there point as
well) The reason behind this is a site that doesnt convert might as well not
be ranked. If you have 1 million visitors and only 1 person contacts you
would probally be better off building a site that 20 people visit you but 10
contact you. You want a site that does both, you want to both a rankable
site and one that converts those visitors to leads.

4. Off Site SEO - if I had the money I would hire Off Site SEO out. If i
didn't have the money (which I dont) I would focus on building
[U]relevant[/U] links to my site. I would roated between 10 or so different
anchor texts but I would be heavy on my main 1 or 2 terms. These are the
different types of links I would focus on getting. 1 Ways links, Recips, 3
Ways, Article, Directory (free and a [U]select[/U] few paid), Forum Sigs,
Offsite Blogs, Blog Comments, and Press Releases.

I believe if you do (or hire someone to do) just these 4 easy steps you will
rank well in the search engines. MSN will be almost instant, Yahoo 3-6
months, Google 8-12 months. During this time I would use PPC and print
marketing to suppliment my poor rankings and help drive people to my
website.

One more point, people need to realize that web leads are different then
your normal office leads. Usually web leads are just starting there search.
They need to be cultivated, you will need a good lead management system to
keep track of these leads. I have found personally that my leads are usually
6-10 months out when they first contact me. I have obviously also recieved
the I need a home NOW leads as well but they are very few and far between.

Drip Email, Newsleters and PERSONAL PHONE calls are the best way I have
found to keep in constant contact with my leads. I like to mix it up and
contact my clients at least 1 time a week with one of these methods.

About The Author: Sam Dodd is a professional real estate agent in Southern
Utah. If you are looking for http://www.cedarcityonline.com contact Sam for
more information.

Tips For Successful Internet Marketing

If you own a business, and have expanded onto the World Wide Web, you
undoubtedly understand the growing importance of successful Internet
marketing. In the world of Ecommerce, it is becoming increasingly
competitive because of the vast number of people the Internet can reach
world-wide. Another factor is the convenience of doing business online. You
see the product you want, click add to cart, fill out your information in a
few simple steps, and it can be shipped to you the same day, and reach you
very quickly. That is why marketing your business on the Internet has become
so crucial in this fast-paced, ever-evolving medium.

While the strategies for Internet marketing are different from those used
when doing so face-to-face, the concepts are much the same. You still offer
a product that you would like to sell, and you have to convince the masses
that they should buy your product instead of the many other similar products
from the vast number of competing companies. Below are a few tips that will
help you when planning your Internet marketing strategy.

Develop a web site that is effective. If the information on your site is
easy for people to read and navigate, and can be easily found, they will
probably not leave your site to find another one that is similar to yours.
Take the time to research effective site development, and make sure the end
product accurately depicts who your company is, and what you have to offer.
If you also run your business off-line, be sure your site reflects the
values of your company.

Find out what services are available to you that might help you get the word
out to potential customers. Online advertising is a good idea, and knowing
what to look for when doing so is essential. It isn't necessary to spend a
ton of money to let others know of your existence on the Internet, but keep
in mind that you will have to make some investments.

Link to as many web sites as possible. Find other web sites that are
relevant to the products and services you have to offer, and encourage their
web masters to link your site to theirs. This is a good way to advertise
your site. It can also help increase your customer base by leading others to
you. You can also add to this by linking other relevant sites to you own.

About The Author:
http://www.searchengineoptimizationtoronto.com/ Search Engine Optimization
Toronto offers Search Engine Marketing Services in Toronto