Wednesday, December 13, 2006

5 Terrific Traffic Ideas That Don't Include SEO, JV's and PPC

Traffic. It's the all-important piece of the marketing puzzle that faces
all web owners. Your product may cure cancer but unless there are people
reading your information it won't matter. And not just any traffic. You
want laser targeted, highly motivated customers ready to whip out their
wallets and input their credit cards. You are searching for El Dorado. You
know it's there. You've read that others have found it. There is a path
and it starts here.

SEO, JV's and PPC traffic will all deliver targeted customers. These
techniques require specific knowledge too lengthy to discuss in one sitting.
Below are five diverse methods that you start to use to drive targeted
customers to your site with the knowledge you gain here.

1. Join the world and start blogging! Blogging is an online weblog or
diary that can be easily updated. Your readers can even leave comments or
answer polls.
Blogger.com, a large server based blog, is owned by Google.
Although there are great advantages to posting to a Blogger site you always
want to have a blog hosted on your own site. Blogger will take down sites
and sometimes for no apparent reason. You can lose all your data and
traffic in seconds. Use Blogger to point to your primary site. This gives
your site one more back link, another source for traffic and a reason for
Google to spider and index your primary site following the links from
Blogger. You can post the same content on both blogs and redirect people to
pick up an RSS feed from your primary blog.

2. There are people talking about your niche on any number of forums and
groups. Join several and provide accurate content rich answers to their
questions. Be seen as a helper, someone who is truly interested in the
topic and the people. Do not spam. Do not advertise but place your site in
your signature line. You'll be pleasantly surprised at the number of good
customers you'll receive.
If people are motivated enough to join a forum or group to discuss their
issue then they most likely are motivated to find good information.

3. Article marketing has been a topic of conversation for several years
now. People seem to attempt this particular avenue and get discouraged
easily. Although this type of marketing will economically generate targeted
customers it is a time consuming job. The best technique to use is to post
at least three to four articles per week to two or three of the top article
directories. It's not necessary to post to 300 directories, just the ones
with high page ranks like ezinearticles.com. These article postings do
three things. You have back links from a site with a high page rank; you
have access to publishers and your content will be found on organic searches
based on the keywords and phrases you enter when you post to the directory.

4. Viral marketing has a mystique about it. The first site that
accidentally took real advantage of this method was Interview With God. The
owner of the site published a public domain poem on the net just a couple of
months before 9/11. His site was 'discovered' by many people who took
solace from the poetry and began sending the site to all of their friends.
The rest was history. The essence of viral marketing is sharing information
with people you know. There are several avenues open to you and even more
if you use your imagination. You can take advantage of social networking
sites and social bookmarking sites where you can share your information with
all of your new 'friends'. Tell a friend scripts on your site can encourage
your current visitors to tell their friends.
You'll find that people will tell their friends if your site is funny,
touching or if you offer incentive. Another technique is to offer free
information through ebooks with links back to your site.

5. Do you have expert knowledge on a particular subject that relates to
your website and business? You not only can share that knowledge in groups
and forums but also by using answer sites through Yahoo Answers or eHow.com.
In these arenas people post questions and others post answers.
People who read the answers rate them. Your site gets traffic when people
perceive that you are giving high quality answers.

You have the knowledge to drive traffic to your site. This may not be the
flood of traffic that dreams are made of but they are targeted customers,
the most important kind of traffic. As your skill using these techniques
improves so will the number of buying customers visiting your site.
And isn't that the point?

Jo Han Mok is a #1 bestselling author and frequent featured speaker at
Internet Marketing bootcamps and conferences.
Visit his website for a simple step-by-step plan to profit online in 21 days
or less!
http://www.SuperFastProfit.com

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