Why to improve website ranking?

With the increase in the number of internet users all across the world,
online businesses are definitely on a great raise. Even in emerging markets
like Brazil, China, India; the usage of internet is becoming very huge.
Thanks to globalization, penetration of internet and liberalization of
economic policies in most of the markets; now you can take your small,
home-based business to anywhere in the world with just a well designed and
perfectly optimized website.

Having a website, is just a prerequisite to any business in today's
scenario. But, merely having a website is not going to do any good to your
business if you are not able to generate good amount of sales and revenue
trough your website. To generate good sales, you need to have quality web
traffic first. According to the research more than seventy percent of the
web traffic all across the internet is just coming through the search
engines. So, if you are looking for quality web traffic, you need to improve
website ranking on most of the search engines.

To improve website ranking, you need to do lot of things, but not in a rush.
You should first analyze who your target audiences are. And then, you need
to analyze what are the keywords or phrases that your target audience are
using on the internet while doing web searching. This is very important.
Because, if and only if your website has a very rich content with full of
those keywords, you will have a chance to improve website ranking on any
search engine. You also need to update your content very regularly. This
improves website ranking quite dramatically. This is because of a simple
reason that most of the search engine algorithms give top ranking while
indexing the websites if the content is updated frequently.

So, it is quite evident that you need to have a lot of knowledge on SEO if
you want to improve website ranking.
Normally, most business owners or webmasters will not have sufficient
knowledge that requires improving website ranking. Or, they will not have
enough time to do so. In either cases, it is quite perfect if you go to
professional SEO consultants to improve website ranking.

In this world of outsourcing, it has been proved that it is always a better
idea to outsource the work which you are not good at to a person or a
company who is good at that work. To improve website ranking, you can get
many professional SEO consultants to work for you. You can even get a
professional consultant at a very cheap price if you outsource the work to
countries like BRIC nations, INDIA or China.

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Darren Dunner is the author of this article. Find more information on the
subject at http://www.the-content-writers.com/
Also feel free to check on their website http://www.buildpr.com

SEO Copywriting Hucksters Exposed: "Anybody Can Do It"

If you are shopping for an SEO company, there are two things you should know
about the content aspect of any search engine optimization strategy:

1. Properly optimized copy is hugely important to the search engines, right
up there with link popularity and spider friendly coding. Run like the wind
if you encounter an SEO company that doesn't understand the significance of
content or offers shoddy, cookie cutter style copywriting.

2. The proof is in the pudding. Always ask to see samples or visit websites
they have optimized so you can scope out their content for yourself. Be very
picky.

Here's why.

As an SEO copywriter who's been around for while, I sometimes receive
invitations from SEO companies looking for freelancers to write optimized
content. Usually they want writers who will churn out thousands of words for
a few bucks.

Recently, I received one of those email invitations from a UK-based SEO
firm. And when you read the following, I want you to pay particular
attention to the stark difference between the pitch they use to entice
writers to work for them, and the sales pitch they present on their website
to entice SEO clients.

First of all, here's what their website tells the public:
"(Name of company) will provide: A team of experienced content writers who
are trained in writing quality Search Engine Optimised Content. "

Now take a look at the qualifications they are actually looking for when
they seek out copywriters to work for them. This is a direct quote from
their invitation to freelance writers:

"Writing the content is simply a case of cutting and pasting different bits
of information, whilst adhering to a few easy rules such as beginning each
opening sentence with a key word etc, it is not necessary to have a
journalism background, anybody can do it!"

Aside from being misleading and insulting to web writers, this approach
totally ignores one crucial fact of online content: human beings read it.
Human beings make buying decisions based upon it.
And human beings know the difference between a slap dash cut-and- paste job,
and informative benefit-laden content that instills trust and creates an
appetite for a product or service.

What's even more insidious about these SEO companies is that often their
copywriting services are embedded as part of a total package deal. Many
prospects will simply look at the optimization services listed, check the
price tag, and sign the contract... and then suffer buyers remorse for the
duration of the deal.

How To Avoid SEO Buyers Remorse:

-Before signing that paper, review the SEO company's portfolio of work
carefully.

-Visit their clients' websites and read the copy. Would it persuade you?

-If possible, make contact with a few of their clients and ask about their
experience and results.

-If you reach the contract stage, read the fine print religiously as
loopholes and exceptions abound among unscrupulous vendors of SEO services.

And always remember this wise proverb: "Wed in haste, repent at your
leisure." Same thing with search engine optimization.

Heather Reimer is an SEO copywriter and owner of The Write Content
(http://www.thewritecontent.com). She offers website content
writing services, search engine copywriting, and article writing.
For a free content analysis and proposal, visit:
http://www.thewritecontent.com/freereport.html

Let's Hear It For Web 0.1!

It's November 2006. So far the Web 2.0 bubble hasn't burst.
Here's my attempt to put a pin-prick in it.

Don't know what Web 2.0 is? It's the notion that the next phase of web
development is based on user-generated content. _You_ don't have to write
it, your visitors will.

- You get a CMS (a Content Management System, like PHPNuke).
- Users write reviews, blogs, forum posts (Webmasterworld.com).

- Search engines index this stuff (Google.com).
- Users tell their pals about it (MySpace.Com).
- You spend a few thousand bucks, or a few million, depending on how good
your chief coder is.
- The thing sells itself (Digg.Com).
- You add contextual ads (Google Adsense).
- Fire off a couple of emails a day, and bank your cheques.

For the small-to-medium webmaster, this can be the route to disaster. Here's
my experience.

See, I was in favour of user contribution. Gives people something to _do_ on
a site. If it's any good, they'll tell their pals. More traffic.

So I have chat rooms, a forum, a MySpace clone, a dating service, contact
forms, ebooks, free software, the whole shebang. All humming away, all
bringing in links, all keeping my visitors amused and informed.

Only problem is, the set-up time. The maintenance. The customisation. The
search engine optimisation. The hacking attempts. The anti-hacking. The bug
fixes. The security updates. The swearing filters. The troll kicking. The
screeching. The spamming.

More bandwidth, more databases, more time, more money, more worry.

YouTube.com is a good example. Their business model is using pirated
content. They have to police users. Bandwidth costs must be huge. Where's
the money going to come from: ads in pirated videos? Gimme a break.

For any web business, the basic questions are:

- What makes the money?
- What helps make the money?
- Where is the net profit coming from?

Could your site be better served by static HTML pages which you update once
every six months? If your site is purely informational, it's worth
considering.

My epiphany came when first some Bahraini hackers clobbered a site of mine.
I fixed it. Then some Turkish ones had a go. So I changed to a different
CMS. So far, so good, until I realised I would have to constantly update
this thing.

It then dawned on me that using a text-to-HTML converter
(Text2html) and an index generator (dirhtml) meant simple text files could
be turned into a basic site quickly.

You write it, format it, tart it up in Dreamweaver, index it, FTP it and
voila!; a mini site without the upgrade headaches.

A CMS has some handy features, but pure HTML lets you sleep easier. Easier
to move when the poop hits the air-conditioning, too.

Put it this way: which would you rather own when the Nazis are closing in?
Damien Hirst's 'Shark In A Tank' or the Mona Lisa?

I'm starting to think before I put stuff up now. Would simple HTML do just
as well? Suppose I have to move web hosts? Will I be able to find one
that'll give me ten MySQL databases at the same price as my current host?
And all the other features I need? (Answer: No, I've looked).

The first rule of computing is KISS; Keep It Simple, Stupid.
With all the brouhaha about Web 2.0, I say, let's hear it for Web 0.1!

About The Author: T. O' Donnell (
http://www.tigertom.com/mortgages-uk.shtml ) is a credit broker and cynic
living in London, UK.