Why I Am A Search Engine Optimization Renegade

I want to share with you the question that turned the LIGHTS on for me as
far as Search Engine Optimization is concerned.

Ready?

OK. Now before I share the question with you, I want to make sure you
understand that I am not AGAINST the Search Engines. I have leaned that
being against stuff is not very effective. Anti War simply promotes the idea
of WAR....you have to be pro PEACE.
You'll soon come to recognize I am all about building a better internet.

SEARCH today is very barbaric, ambiguous and arbitrary. I am not the only
one who thinks this way. A few years ago, Mr. Bill Gates stated that "Search
is pathetic. It really does not exist!" Makes you wonder whether he was
saying that because Google was kicking his butt. Or did he know something
that you should know?

OK...here is the question that turned the lights on for me...

"Why is it that the Search Engines DO NOT have an ongoing workable
definition of QUALITY?"

I have wrestled with that question for years.

Ebay has a workable definition of quality. You can easily see the feedback
rating of every ebay member and it clearly defines the potential risk of the
transaction.

Amazon has a workable definition of quality. You can easily see the ranking
of the book in terms of sales and the reviews of people who have read the
book.

All businesses have to have a workable definition of quality.

However, when it comes to Search Engines none of these monstrocities are
capable of providing us with a workable definition of quality.

I wonder why that is?

Every other profession has a workable definition of quality.

When we were in school all of our teachers had workable definitions of
quality. Imagine how horrible school would have been if they hadn't?

Or imagine what a restaurant would be like if it did not have a working
definition of quality.

Here is the point. If an industry does not have a workable definition of
quality....how can they deliver "quality and relevant" results?

The obvious logical conclusion is that they CANNOT.

So what is it then that search engines actually deliver?

The answer to that question is OPTIMIZED RESULTS.

And there is a HUGE difference between QUALITY RESULTS and OPTIMIZED
RESULTS.

Optimized Results is a far, far cry from QUALITY.

This is what the SEARCH ENGINES never want you to discover.

About The Author: Harald Anderson is a Barbaric Link Calculator Expert and a
popular speaker on Search Engine Optimization at conferences throughout the
world. He writes a free newsletter called "Feed The Spiders" which is
available ay http://www.haraldanderson.com

Benefits Of Directory Submissions

Achieving good search engine visibility has become a necessity for every
website today. Hundreds and thousands of businesses compete with one another
in order to generate more and more business through their websites. There
are many ways by which a website can get high rankings in major search
engines. One such important method is directory submission.

Directory submission involves submitting a particular website in general and
relevant web directories. Once a website is submitted it takes anywhere
between 1 day to 3 months for the website link to be added into the
directory. Some of the popular web directories includes http://Dmoz.org,
Yahoo directory etc. Each directory organizes its contents by categories
where all the related websites get listed. To ensure that your site gets
added into the directory, one must submit it in the most appropriate
category otherwise it can be rejected.

A website once listed gets a one way link from the directory.
This free link helps the listed site in a lot of ways. Firstly, it provides
a way for search engine spiders (also known as
crawlers) to find the website and index it in their own database. As soon as
a site is hosted, it must be submitted in web directories so that search
engine robots can crawl it.
Since these robots visit directories more often than other sites,
probability remains high that your site will be indexed soon. You as the
owner of the site does not have to submit your site to search engines,
instead they themselves come and find your site. Thus, it helps in saving a
webmaster's time.
Indexing is crucial for every website that wish to achieve high rankings
since it's the first step for any site to ensure visibility in search
engines.

Secondly, a directory placement provides the extra benefit of getting
relevant traffic to your website. Since people who are actively looking for
new websites and portals often visit these web directories, chances remain
high that such people may also visit your site and thus provide your site
free traffic. This traffic is important since it's highly pertinent. These
people might also turn out to be your customers, which will boost your sales
in the long run.

The most significant benefit of directory submission is increasing your link
popularity, which simply is a measure of the quality and quantity of
incoming links to your site. Search engines like Google, yahoo and msn
provides a lot of importance to links while evaluating the rankings of a
site for a particular keyword. Google for example takes into account the PR
(Page Rank) of the page along with the anchor text of the link while
deciding the rankings for a keyword. Gaining incoming links from high PR
directories is considered an essential activity of search engine
optimization (SEO).

In essence, directory submission is a central part of any SEO effort.
Without submitting a site in relevant directories, one cannot hope to garner
high rankings in search engines. Thus, one must definitely go for directory
submissions since the time and effort is worth it.

About The Author: Manish Mathukiya Offers Directory Submissions (
http://www.inetzeal.com/ ) Services. He also offer best quality Article
directory submission
(http://www.article-submission.inetzeal.com/) service. He is editor of Oh
Search directory ( http://www.ohsearch.org/ )