Company Blogs

Of the top 500 companies in the USA only 40 have a company blog. The reasons
for this are not yet clear, however some speculate that marketing agencies
do not have enough domain specific knowledge to truly comprehend the value
of a company blog from a PR, branding and direct sales perspective.

According to Bill Gates a company blog provides opportunities for companies
to establish opinion and thought, whilst creating a "human face" to an
organization.

Speaking with a blog consultant may help to explain the true ROI that can be
gained through effective blog management and implementation; a company blog
is an effective SEM (search engine marketing) tool that establishes
authority and provides direct sales conversions.

With the rise in social blogging, the commercial sector is set to follow,
with companies such as Microsoft already realizing and experiencing the
benefits of a company blog. They are able to respond to news as and when it
happens, they are able to attain feedback on products, and they have also
created a sales platform that speaks with millions of highly targeted
customers.

With blog consulting services from search marketing agencies and SEO
copywriting firms, the future of commercial blogging will be less about
public relations and far more about link building and SEO (search engine
marketing). Many companies are finding that a company blog is another sales
channel that enters markets that their sales domain cannot enter.

Let's think about a man who is getting started online - he approaches a
website design company and commissions a website design. After two months
online, he is disappointed to discover that he attains zero visitors, let
alone conversions, through his website.

He starts to look towards marketing, and wants to find out how he can rank
his website higher in the search engines. Is this man specifically looking
for an SEO company? No. Despite this an SEO company may have a company blog,
and they could provide the basic information that is needed to convert this
man into a sales lead through taking an authoritative stance.

Through speaking with a blog consultant it is possible to establish an idea
of the results that you will attain, and the blog management services that
are available to you. A competent blog consulting service should penetrate
far less competitive markets than search engines, with blog specific
directories and engines providing a format by which leads are less targeted,
yet less competitive.

With the recent upsurge of company blogging amongst small and medium size
businesses, many are opting for more than one blog on the back of the
results that they have attained. Through spreading a message across multiple
blogs they are able to represent different angles and keyword phrases in a
manner that would be impractical on a sales page.

As link building becomes a more exhaustive and costly task, blogging is an
area of the web, where savvy webmasters show a more kind-hearted approach to
providing links. A blog can be positioned within or out with a company's
primary domain name, meaning that any residual page rank can be distributed
to the sales page from highly content-relevant material.

About The Author: NameCritic's Blogging Services are reasonably priced. We
manage your blog for you. We update it daily with content written with SEO
for your keywords and phrases. Email NameCritic@blogs.pn to learn more.
http://www.blogs.pn