Saturday, November 04, 2006

Why You Should Focus On Quality Articles During Article Writing

A lot of website owners are now aware of the fact that writing articles and
submitting them to major article directories like EzineArticles, Isnare, and
GoArticles can go a long way to helping webmasters acquire one way links and
get higher search engine rankings.

I'm not going to deny that links from these directories help.
But getting links from them should not be the end goal; in fact it should
only be your initial goal.

What you should actually be striving to accomplish is having your articles
published on related websites. Those links look far more impressive to
search engines like Google. An example to help clarify it for you - if you
want to get a job as a carpenter and on your resume you only have one
reference - who do you want, Bob Vila or the better known Michael Jordan.
Bob Vila, of course, because he's known for being in your industry.


The major mistake I see people making when writing articles or hiring others
to write their articles is that they're focusing on quantity, trying to put
out as many articles as possible or hiring writers as cheaply as possible to
mass produce articles.
That's a mistake - a MAJOR mistake.

It hurts you in multiple ways. First of all, real people read articles on
the major article directories. You'll get traffic to your site just for
having articles on these sites just from people clicking your resource box
links. However, if your article is full or errors or unhelpful, they're not
likely to visit your site. On the other hand, if your article contained
information that was actually helpful to the reader, they're far more likely
to visit your site and spend their money there.


Second, if you're putting out low quality articles, other webmasters are not
going to want to republish your article on their site. I've visited a lot of
sites where people put articles on them, and the good sites you desperately
want the links from are not using the articles you had written for $5 each
from a writer in India. They're using the articles that were written by
people who are experts on their subjects or articles that are clearly well
thought out and written.

So do yourself a favor if you're in the business of using articles to
promote your site. Commit to only putting out quality work and only hiring
quality writers. Yes, you'll spend more time writing, or more money on your
writers, but try it for six months and you'll be sending me a big thanks.

About The Author: Gary Ruplinger is an SEO expert who has written a report
to help website owners get their sites to the top of search engines with a
detailed step by step plan called the Ultimate Traffic Blueprint - a
completely Free link building report -
http://www.ultimatetrafficblueprint.com

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