Learn To Do Effective Seo In Less Than 350 Words

Learning to do Search Engine Optimisation (SEO) is one of the easiest skills
to learn when it comes to web marketing.

Virtually anyone who can do a bit of HTML programming can learn to do SEO.

SEO is split into two separate categories: The first is on-page
optimisation; the second is off-page optimisation.

On-page optimisation is what you do to your site to make it rank better and
off-page optimisation is link building.

We'll start with on-page optimisation:

The first step is to find relevant keywords for your website; these keywords
are relevant to your business. For example: If you had a printing business
you would select keywords like:
Colour Printing, Book Printing, Printing Books in the USA etc.

The next step is to integrate these keywords into your website copy; I would
suggest choosing 2 - 3 keywords and repeating them 4 or 5 times each
throughout your home page copy. Try and have the rest of your keywords
repeated in your copy at least once.

Also, have your keywords in the title tag, Meta Tags, H1, H2,
H3 tags and the ALT tags.

Try and have a good number of content rich pages, I would suggest at least
10. These pages must have the keywords scattered though-out the copy.

The second part is off-page optimisation. This is by far the most important
part of getting your website to the top of the Search Engines.

Off page optimisation involves link building, this is the hard part.

You can get links in a number of ways, I will put a * next to the ones that
I think are most important.

- Buy Links
- Ask people for links, either by phone or email
- Write Articles
- Write Press Releases
- Register with Powerful Internet Directories *
- Get people to Blog about your Site (Link Baiting / Viral
Marketing) *

I will cover the basics of link building.

Firstly, register with a number of internet directories, EG:
Yahoo and business(dot)com.

Write a few articles and distribute them around the powerful article
directories.

There are a number of places where you can pay people to blog about your
site, use them to start a viral marketing campaign.
Do get them to include a link back to your site!

Following this advice will give you a massive SEO boost and you should see
good gains within a number of months.

About The Author: Christopher Angus is a SEO and website
promoter: http://www.mobility-direct.co.uk
http://www.mdhsasbestosconsultants.com
http://www.everest-oxfordshire.co.uk available for hire and website
promotion. Chris@brilliantseo.com