A Few Search Engine Optimization Techniques

You completed a web site for your business about three months ago, but you
are still not seeing very many people visiting your web site. You do a
little research and find that your web site is buried about ten pages deep
on all of the major search engines. It seems that you have created a very
nice web site, but it is not optimized for search engines, so your page rank
is very low. Search engine optimization has become a very large field for
many different consultants all over the internet.
However the techniques needed to optimize your web site for search engines
are not very hard to implement on your web site all by yourself. Here are a
few of the most important things that you can do for search engine
optimization:

Use keywords throughout your web site. - Many people do a good job putting a
good description and group of keywords in their meta tags, but they do not
use these same keywords throughout the rest of their web site. You must
continue to use your keywords throughout the content on the rest of your web
site if you would like to get high search engine rankings.

Create a sitemap - Many search engines will try to index your site's pages
by following links to all of the different pages.
However if a search engine is unable to follow a link, then a page might not
get included in the search engine's results. To make sure all of your pages
get indexed, make sure that you have a text-based sitemap that includes all
of the major pages of your web site.

Use Flash sparingly - Flash is a very neat technology and it has its place
on the web. However you do not want to overuse Flash, because a search
engine will not be able to read the text that is embedded in the Flash
elements, which could hurt your ranking if you have keywords in that area.

Get inbound links - One of the best things that you can do for search engine
optimization is to get inbound links to your web site. If you are able to
get high quality web sites that relate to your business to link to your web
site, then your search engine ranking is sure to climb.

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