SEO copywriting for spiders - Nourishing the logical needs of search engine spiders

Search Engines send these programs, also known as robots, to
'crawl' and 'index' websites to help determine their
relevancy and ranking.

If your copywriting is not spider friendly, you're missing out
on one of the most powerful, cost-effective ways to achieve
online presence: search engine optimization (SEO).

Consider these facts:

* More than 500 million web searches are made daily (source:
Google)

* Search engines account for more than 85 per cent of all new
visitors to a website (source: GvU)

* Studies indicate only seven per cent of Internet users surf
beyond the first 20 listings of a search engine

* The Internet is home to more than 100 million registered
domains (source: Netcraft)

How to achieve SEO

While online marketing strategies such as inbound links score
points, many industry experts are of the same opinion: content is
king! This is reinforced by the search engines themselves. For
instance, Google advises webmasters one of the keys to a high
ranking is to "create a useful, information-rich site."

Essential ingredients to effective SEO copywriting:

1) Determine the best keywords for your business and target
market

Choosing and using the right keywords within your web pages can
make the difference between a top 10 and top 500 search engine
ranking. To maximize targeted traffic to your website, you need
to establish:

* What your potential customers are likely to enter into a
search engine

* How often that search term is used

* How many websites and pages you are competing against

* What keywords your direct competitors are using, and with what
success

Depending on the nature of your business, your SEO copywriting
might need to be 'regionalized' to reach your target market.
For instance, a bicycle repair shop in Seattle, Washington might
use the keywords: "Bill's Bikes bicycle repairs Seattle" as web
traffic from another city would have little or no benefit.

2) Assign one to three keywords per page

Increase your chances of appearing on search engine results by
using one to three keywords or keyphrases per page. For example,
a Toronto-based web developer might have the following keywords
on his home page: web design Toronto, web development Toronto,
websites Toronto.

3) Create keyword-rich copy

Once your keywords are established, you need to incorporate them
into content-rich SEO copywriting. Search engine spiders look for
pages that are relative to a search phrase, so they like to see
phrases repeated. As a result, your SEO copywriting should
ideally comprise a keyword density ratio of three to seven per
cent. This is calculated by dividing the keywords by the total
number of words on the page.

If your keyword density is too low, search engines may overlook
your website. Meanwhile, overly aggressive SEO copywriting can
get you flagged as a "spammer" and result in ranking
penalties.

Test your SEO copywriting

Test your SEO copywriting today with one of several keyword
density tools available on the Web.

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Rick Sloboda is a Senior Web Copywriter at

http://www.webcopyplus.com Test your web
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