How to Drive Traffic to Your Website Part 01

No matter what kind of website you may have, your ultimate goal is to bring
traffic to it. Luckily, there are lots of different ways you can achieve
this. In this report, you'll learn some of the most effective ways to bring
eager visitors to your site. Let's take a look at the first method of
driving traffic to a website, called SEO or search engine optimization.

SEO (Search Engine Optimization)

Search engine optimization, commonly abbreviated as SEO, is a cornerstone to
healthy website traffic. As the name suggests, this technique involves
optimizing the pages of your site to garner the best search engine
placement.
There are many different ways you can do this. But first, it's important to
understand how search engines work.

Search engines use programs that are called spiders or bots to perform a
function known as crawling. After your pages have been crawled, the next
step is indexing. A search engine's index is a massive database that stores
all the information. When someone enters a query into a search engine, that
engine then finds all the related pages that are in its index. The order,
or ranking, in which the sites and pages are displayed depends on several
factors.

One is relevance. The search engine will find pages that are most relevant
to the terms that have been entered.
This is why it's important to center your web pages around the most
effective keywords, which we'll discuss shortly.
The other part of the equation is popularity. How popular your site is will
depend on how many backlinks you have pointing to your site. The more links
you have with other quality sites, the higher your site's popularity will be
to
a search engine. Now that you know a little about how a
search engine works, you are ready to learn how to make your pages as
attractive to these engines as possible. One way to do this is through HTML
tags. Each page of your site should be centered around a particular keyword
so the search engines will be able to determine if your site is relevant.
There are various ways to achieve this. First, you need to determine the
keyword or keywords that you want
to center your pages around. One way to do this is by
researching the most popular search terms with a helpful tool like the
Overture Keyword Selector Tool. With a tool like this, you can enter a
search term and find out how many searches there have been for that term in
a month.
This tool also lists related keywords and their search results as well.

Once you've figured out your keywords, it's time to insert them into your
pages. When naming your individual site pages, always use the keywords
you've chosen as the page title or at least as part of it. The title tag,
which looks like <title>Your Title Goes Here</title> is one of the most
important tags on your entire site. Also, if you can find a domain name
that includes your main keyword or words, all the better. Other places to
insert your keywords include links on your page, image tags, meta tags and
also in the content of your site.

However, it's important not to overload a page with a particular keyword or
phrase. This can cause the search engines to designate your site as one
that uses keyword spam, which can get your site shut down. To maintain a
healthy keyword balance, aim for 1.5 to 3 percent keyword density.

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Steve Renner, Author, Marketing Expert, Marketing Director, The Affiliate
Community http://www.affiliatecommunity.net