SEO - It's Easy To Be Effective

Search Engine Optimisation (SEO) is so easy a child could so it well, the
main problem is that it is incredibly time consuming.
If you don't have the time to do SEO then you may be better off hiring an
SEO company.

Search Engine Optimisation is governed by two basic but powerful guidelines
and they are:

- Have keyword rich text.
- Have links back to your website.

1)Having keyword rich text is absolutely critical to your websites success
as your chosen keyword phrases will be the words that "trigger"
your site to appear at the top of the search results. I would suggest having
four or five keyword phrases on your home page.
Also, repeat them four or five times each throughout your copy.

2)Getting links back to your website is also vital to having a website that
ranks highly in the search engines, even better is having your keywords in
your links back to your website.
These words within the links are called "Anchor Text".

Getting links back to a website is always the hardest part of any SEO
campaign. However, it does account for around 80% of a websites performance.
The latest buzzword in SEO at the moment is "Link Baiting", this involves
creating a page that has a feature or content that is "Link Worthy"
Having a website that has a page that people want to link to is incredibly
powerful as the more people will see it, the more people will link to it.
This will create hundreds if not thousands of links back to the website that
has the "interesting" content on it. A good link baiting campaign will give
the same amount of links in two weeks than traditional forms of SEO will
create in an entire year!

If you don't want to do down the link baiting route you can always gather
links in a variety of different ways. These include, Article writing, link
exchanges and registering with Internet directories.

About The Author: Chris Angus is a SEO and Expert Link Baiter.
He is also a White Hat SEO. He can be contacted at sales (at)
brilliantseo.com http://www.illustratemyname.com
http://www.mdhsasbestosconsultants.com
http://www.everest-oxfordshire.co.uk