SEO - Choose The Right Keywords

Choosing keywords is one of the most important tasks when it comes to SEO;
it falls only behind link building on a scale of importance.

You need to think very carefully about what keyword phrases and word choices
people would use when looking to buy your product or service.

Knowing what keywords people are using for searches is fundamental to your
sites success.

Firstly, you need to construct a big list of words that relates in anyway to
your product or service, these keywords or phrases need to cover every
aspect of your business or products that are related to your business.

I would also suggest choosing keywords that are also related to your keyword
phrases.

Therefore, one step away from being directly related to your business, this
will help catch a bit more traffic.

Put yourself in your customers shoes - What search phrases would you type in
if you were looking for your service.

Think about your business as an outside that knows nothing about your
business or industry.

The next step is to judge how valuable and competitive the search terms are.
The higher the numbers the harder is going to be to rank for a particular
search phrase.

You can do this with a variety of tools free and paid for. They
include: Wordtracker, Keyword Discovery Google Adwords and the Overture
tool. I would suggest using the overture tool and choosing phrases that have
between 3000 - 10000 searches per month, any more searches and it's going to
take a long time to rank and any less and you won't get enough traffic.

Now narrow down your list to about 70 keyword phrases and scatter them
across your websites content. Choose three or four of the most competitive
keyword phrases and have them on your home page copy. Repeat your "Top
Three" keyword phrases at least ten times on your home page.

About The Author: Chris Angus is a freelance writer and journalist. He is
available for hire and website promotion.
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