The Next Big It Crash Is Coming Soon

The next big IT crash will be as a direct result of Pay-Per-Click (PPC)
fraud.

The Internet bounced back in record breaking time, much faster than any
other industry ever has after a major crash.

The IT industry returned to form so quickly because the big search engines
launched PPC advertising and thus gave a quantifiable value back to
advertising on the Internet.

PPC is an incredibly powerful avenue of advertising; it's relatively
inexpensive for the return that companies get.
Companies also receive better quality leads and the cost per head is reduced
massively.

There is one big problem though; Search engines offering PPC are exposing
themselves to fraud all the time. When Google launch their Adsense
programme, scammers licked their lips and rubbed their hands, as they knew
what they were about to get.
Professional fraudsters have made thousands upon thousands of dollars off
the back of Google.

It is estimated that today 50% of clicks are fraudulent, imagine you have a
small business and put about $5000 towards a Google PPC advertising
campaign.

Half of your money would be completely wasted and go into scammers pockets.

This is creating a serious lack of confidence when it comes to advertising
with the search engines; people are starting to wonder how much money they
are actually wasting and how effective advertising actually is.

Once this vote of no-confidence starts it will only be a couple of days
before a huge IT crash happens. Much bigger than the last IT crash we had in
the late 90's.

We did a PPC test with Google before writing this article, I built a website
from scratch. I then watched the Stats so I could see the amount of visitors
I was receiving per day.

It was only one or two visits per day.

I then put $2000 aside for Google PPC, and watched the stats.
As expected the visitors rose dramatically, to hundreds per day. However,
their were minimal enquiries, I had specifically targeted my Ad's to only be
shown in the UK. However, about 55% of the visitors were coming from the
USA?

This goes to show more than half of the advertising revenue is going to
Google's partners in the USA and will have absolutely no effect on my
business.

What's the point.

I predict that within two years Google, Yahoo and MSN will have lost at
least 50% of their advertising revenue due to people getting tired of
wasting money on PPC systems.

The ironic thing is that the Search Engines are actually profiting from the
fraud that is going on. If they don't detect fraud they keep the money and
pay their "Partner" a share of the clicked income.

About The Author: Christopher Angus is a website promoter:
http://www.mdhsasbestosconsultants.com
http://www.the-printing-company.com
http://www.everest-oxfordshire.co.uk