Introduction To Press Releases And How They Can Be Used

A major goal for many webmasters is to build many back links for SEO
purposes to get their web sites ranked higher in search engines. As a
result, many webmasters spend countless hours and hundreds of dollars to
build links to their web site. However, there is an easy and inexpensive way
to build dozens of links that many simply ignore. Public Relations is of key
importance to any company or web site and often times, a Press Release is
the greatest tool web site owners have to help spread the word about their
company, increase buzz about the web site or the products that are offered,
and build dozens of back links from multiple, reputable web sites.

Here, we will go through the process of writing and submitting a press
release and include many tips and tricks to help you get the most out of
your press release. A press release must be written in a special way and we
will go through the process of how to write a press release and where to
submit it for best results. However, before we go in depth into how you can
best use a press release e need to explain what a press release is.

A press release is a document that is sent out by a company or web site when
something that is notable regarding the company occurs. All of the articles
you see in newspapers and on web sites such as CNN and Yahoo! are based of
press releases that were sent by the company to PR Newswires such as PRWEB
or PRLEAP, or sent to the media company directly. Obviously, there are
thousands of press releases being sent to major media companies such as CNN
or Yahoo! daily so, only the best written press releases that have
significance to the average user gets picked up by these companies. Hence,
we will spend a lot of time talking about how to write effective press
release in future entries. Now, the major purpose of the press release is
for public relations and to get newspapers and other large media outlets to
pick up the story and present it to a large audience to help generate buzz
and interest; however, for many small web site owners who don't have the
money to spend building major media contacts or paying someone else to send
out your press releases to major media companies, free press release
submission at PR Outlets such as PR.com and PRLEAP.com are an inexpensive
way to build dozens of back links for purely SEO value.

A press release is of great benefit to any company and web site and we
invite you to check back soon for all of the latest tips and tricks
regarding press releases.

About The Author: Falco Pangkey is the owner and writer of
http://www.freepublicity.eu. He writes about getting online and offline Free
Publicity. To view more work by Falco, you can visit
http://www.freepublicity.eu/category/pr-articles/